If you are a musician or a recording artist or entertainer who has your own music or recordings in the apple iTunes store or available on-line then you should be thinking about having your own app or “application” as a useful tool to help promote your music. So what is an app you ask? It is simply a software programme that is designed to specifically operate on a particular device (e.g. smartphone, iPhone, template computer, iPod, iPad, etc). Each app is usually represented by an icon on the devices menu screen.

So how can an app help you find potential customers? Well currently there are 5.3 billion mobile subscribers in the world, in 2009 half a billion mobile subscribers accessed the internet worldwide. Android is expected to become the top operating system for new smartphones in 2011 and top the Apple iPhone. These stats can be seen at the “mobiThinking” website.

In February 2010 the 10 billionth song was downloaded from the iTunes store. So there is plenty of demand for those artists that make it into the iTunes store. An app can provide a vehicle to assist a musician gain exposure. While I am relatively new to the app building industry I can identify the big advantages for the musician in having their own app and the shortage of affordable app producers that can meet the rapidly expanding demand for good, basic affordable apps. Read the rest of this entry »